Moodie Davitt Report – Moodie Davitt Report

South Korean artist Allie Kim gives Shea Butter Hand Cream an Earth Day makeover

As part of the ongoing Earth Day celebrations, L’OCCITANE Travel Retail has launched an exclusive travel retail edition of its hero Shea Butter Hand Cream.

The limited edition expression features a striking packaging design depicting a woman hugging a tree. The illustration was created by South Korean artist Allie Kim.

Shea Butter Hand Cream is L’OCCITANE Travel Retail’s best selling product globally. It is rich in omega-3 and omega-6 and has been reformulated to contain 96% ingredients of natural origin. The Hand Cream comes in a 150ml aluminum tube made with 95% recycled materials. A nourishing hand cream made with sustainably sourced organic Shea butter from Burkina Faso.

The vegan-friendly and sustainably sourced Shea Butter Hand Cream is L’OCCITANE Travel Retail’s best selling product globally

The silicone-free vegan friendly formula complies with L’OCCITANE’s Clean Charter. The charter outlines the Group’s commitment to creating ingredient-free products with the maximum amount of ingredients of natural origin. It also states the Group’s ambition to create rinse products with minimum environmental impact, without compromising on quality.

According to a recent survey by Euromonitor, L’OCCITANE en Provence was voted the number one premium hand care brand in the world. The latest annual sales figures reveal that L’OCCITANE hand cream is purchased every two seconds worldwide, the company said.

Travel retail exclusive Shea Butter Hand Cream was a recent nature-positive pop-up star at Paris Charles de Gaulle and Orly airports

L’OCCITANE Group seeks to be a driver of change by helping women producing Shea Butter in Burkina Faso through women’s entrepreneurship and regenerative farming methods

Cultivator of change

Shea Butter is made from the fatty kernels of the Shea tree, which is native to East and West Africa. The Shea Butter used in L’OCCITANE en Provence products is sourced from trees in a natural garden free of chemicals, fertilizers and pesticides, which promote biodiversity.

Since the 1980s, L’OCCITANE en Provence has been supporting women’s Shea producers in Burkina Faso by purchasing raw materials directly from women’s cooperatives.

The L’OCCITANE Foundation provides education, training, and provides opportunities for women to become entrepreneurs for Shea Butter producers. Over the years, the foundation has provided regular financial and social support to these cooperatives, with 42,000 women benefiting from the scheme.

By buying directly from women producers and helping them apply for Fair Trade Certification, L’OCCITANE en Provence helps promote traditional organic and regenerative farming methods.

L’OCCITANE Group continues to support the travel retail sector in its pursuit of sustainability by adopting a proactive, eco-friendly approach to its products, packaging and carbon footprint reduction, continuing its mission to create a world that is positive for nature.

Notes: The Moodie Davitt Report has launched an e-newsletter, Sustainability Curated, in collaboration with L’OCCITANE. It offers a curated selection of key sustainability stories in travel retail and beyond.

For a free subscription, please send an email to Kristyn@MoodieDavittReport.com with the title ‘Cured Sustainability’. All stories are permanently archived on this website. If you’d like to be added to his mailing list (or for any other Moodie Davitt title), please click here.

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